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The site ioft.es had the following in the homepage, "Nuestros profesionales trabajan siempre al servicio del paciente." I noticed that the website stated " El Instituto Oftalmológico de Toledo es un centro de oftalmología integral en la capital de Castilla La Mancha." They also stated " Desde nuestras nuevas y modernas instalaciones en Toledo, el IOFT integra las distintas especialidades oftalmológicas en un mismo centro que cuenta con un equipamiento tecnológico de vanguardia. Atendemos y corregimos aquellas patologías oculares que demandan nuestros pacientes. El IOFT, como otra medida de calidad, cuenta con to." The meta header had INSTITUTO OFTALMOLOGICO DE TOLEDO as the first keyword. This keyword was followed by DOCTOR LAZARO, DR. LAZARO, and OFTALMOLOGO which isn't as important as INSTITUTO OFTALMOLOGICO DE TOLEDO. The other words the site used was OCULISTA. LASER is also included but could not be seen by search crawlers.